Visitors from social media websites like Digg, Stumble upon, Reddit are the people who are in quick search of news and they don’t stay for long. The only way of stopping them and lowering down your bounce rate is by giving them more of what they want. Keep them moving around within website using related articles and internal linking. Three important factor that will be the basis of social media optimization? Coming back to SMO is the technique to promote your product, build a brand on various social channels. That includes video sites like Youtube, Social networking sites like Facebook, Twitter, Social bookmarking sites like Stumble Upon, Reddit and many more. After Google Panda and penguin updates, to build the trust factor and authority of your Website, your social media influence will play a great role. I’m sure you must be thinking this. First of all social media optimization means proper optimization your post for social media website like Digg, stumble upon.